David Perry Media

We help content creators use video more effectively

Video is an incredibly creative and effective way to tell the stories behind your business or organisation. With websites, intranets, blogs, Facebook, Twitter, YouTube, Yammer, not to mention seminars, conferences and exhibitions - there's no shortage of ways that you could use video content to communicate with both internal and external audiences.

But it can sometimes feel as though you've created a series of digital monsters, constantly clamouring for more content.

How do you create effective video content for different audiences that ties in with your marketing and communications strategies and still keep within this year's budget?

If those challenges sound familiar, perhaps we can help?

What we do

Put simply, we're here to take the stress and hassle out of creating video content for social media, marketing and employee communications.

We help you build a video content strategy that's right for you. We look for the stories behind your business or organisation - stories about what you do, your staff, customers and clients - and use them to communicate exactly what makes your business or organisation unique. Then we work with you to turn those stories into effective pieces of video content that deliver a measurable return on investment, contributing towards specific business objectives.

Whatever your need - greater awareness, more enquiries, faster conversion of leads into sales or improved employee engagement - we can help.

We're happy to work with you on an occasional basis, helping out when you need some extra resource or when you have a large project to complete.

But, we think that we're most valuable when we work with you on a regular basis as a virtual member of your team, getting to know exactly how your business works.

If you could do with some help to feed your marketing and communications monsters with some tasty video content, get in touch and let's have a chat.

OUR PROJECTS

Telecomms Service Info Nugget Videos

UK Telecom is a small company with a very clever idea. If you own a home in France but aren't entirely confident about dealing with a local telecoms provider in French, UK Telecom will do it for you. They will arrange for your phone and broadband to be installed, deal with any faults and even provide a way for you to access UK catch-up TV services.

As part of their website update, we worked with Bob Elliott, the owner of UK Telecom, to create a series of three Info Nuggets - short video clips each explaining a different aspect of the UK Telecom service portfolio and the benefits to the end-user. As well as using the video content on their website, UK Telecom have also featured them as part of a direct-email campaign. To date, the videos have been viewed by over 700 current and prospective customers.

Global Employee Wellbeing Videos

A multinational manufacturer of branded household goods needed a set of five minute videos to accompany an Employee Wellbeing course. We worked with Shiftology, an Oxford-based training provider to develop six videos, each of which combined a consistent branding style with a different production styles to maintain the participants' interest throughout the half-day course.

Together with Shiftology, we wrote scripts and storyboards for each video. We used techniques including photo montages, live action, custom graphics, animation and voiceovers. The live action sequences were shot in our studio and the voiceovers were recorded in our edit suite.

After a pilot in the UK, the course, including our videos, has been rolled out to employee groups across the globe.

Product Demonstration Video

Universal Networks, a cable supplier based in Hungerford, Berkshire, needed to find a way of explaining how tough their outdoor fibre optical cables are, without resorting to using string of rather meaningless measurement data. Taking inspiration from the countryside surrounding his offices, owner Eddy Hing decided that if the cables could survive being trampled by a herd of Aberdeen Angus cattle, they could certainly put up with being walked over by festival-goers. Cows vs Cables - who would win? Watch the video to find out.

Replacement voiceover

Homeaway, a holiday lettings company, wanted to create an alternative version of their existing American-voiced animated video for the UK market. We worked with Catherine Warrilow from Seriously PR to create a new "English English" voiceover with split-second timing which precisely aligned with each step of the video.

Company overview and video blogs

LAPD Architects, an innovative practice based in Culham, South Oxfordshire, wanted to show prospective clients the depth and breadth of their services. They chose three client projects to feature in a company overview, which also includes the three clients talking about their experiences and how LAPD Architects took them through the process from initial idea to completed construction.

School Production DVD

We recorded a school drama production using a 2 camera unit and delivered the edited production on DVD for sale to parents.

NHS Employee Video

We produced a video summary of a management presentation, which was distributed to team-leaders to help them communicate major forthcoming organisational changes and help to address widespread employee concerns.

Care Home Employee Video

We produced a series of short internal communications videos for a care home group, who have introduced a variety of fitness equipment and activities into some of their homes.

The videos show the equipment being used by elderly and disabled people and includes interviews with staff describing how the fitness equipment has made a positive impact on the lives of the residents.

How we work

Planning and strategy

Before we start making suggestions about how we could help, we need understand exactly what you do and what you want to achieve.

We'd like to know about how your business or organisation works, who your customers are, what makes your staff tick and how you see your business developing in the future. And if you're not entirely sure about some of those things yourself, we can help you to clarify and update your marketing plan.

We can then work with you to develop a strategy for how to incorporate video into your social media, marketing and employee communications strategies.

We'll create create a plan to create engaging video content for your Facebook page, Twitter posts, YouTube channel, website and intranet.

Production

Production is divided into three distinct phases.

In the Pre-production phase, we create a Content Briefing Document which captures the scope of the activity - the business objective, target audience, style, content, delivery channels and production timeline.

We'll create storyboards and scripts, as well as identifying locations and participants and creating a production schedule.

Production is the actual capturing of the material - typically a video shoot. These can take place at your office, workshop or factory; at your supplier, your client or at an event. We also have a flexible studio space in South Oxfordshire. We use broadcast-grade cameras, microphones and lighting equipment to capture pictures and sound of the best possible quality.

After the production stage comes Post-production, where we edit the captured material and combine it with images, titles, music and effects to create a compelling piece of content. We believe it is vital for you to be fully involved in this process, giving your feedback as the finished product comes together. And of course, you will be asked for your final approval before the work is completed.

Publication, distribution and broadcast

For the last few years, the main destination for business video content has been YouTube and it remains the most-watched by far. But there are other options; Facebook now offers directly hosted video and, for internal training and employee communications content, providers such as Brightcove provide a range of paid-for secure video hosting options.

For exhibitions and conferences, your video content can be displayed on large screens or, for face-to-face sales meeting, a video on an iPad or Android tablet can be a fast, effective way to get your message across.